Introduction
Here is a sentence from a personal injury lawyer that should change how you think about car accidents.
"Two things need to be true for any lawsuit. You need to be hurt and your lawyer needs to be able to prove it."
Most people get the first part without trying. It is the second part where they lose, and they lose it early, in the first 90 days, before they have even thought about calling anyone.
Colby Bidwell earned his Juris Doctor from the University of Alberta and practises personal injury law with James H. Brown and Associates. Before law, he taught disabled and injured students, and watched up close how one bad day can reshape a life. Jillian Heck is the Clinic Manager at Unpain Clinic, and for the past six years she has guided clients through the insurance paperwork side of car accident claims, a process many describe as more confusing than the accident itself.
In this episode, the two of them sit down with Uran Berisha and walk through the entire Alberta process in plain language. Who to call first. Why you do not need a doctor's note. The clock that starts ticking the moment the cars stop moving. And the settlement mistake that people cannot take back.
You will hopefully never need this episode. But you drive every day, and someone you love will.

The Pain Point: The Clock Started and Nobody Told You
Let's call it what it is.
The minutes after a crash are chaos. Adrenaline, exchange of information, a tow truck, phone calls. You feel shaken but mostly fine, so you go home and wait to see how you feel.
Here is what nobody at the scene tells you. In Alberta, you have 90 days after the accident to get your insurance covered initial assessment. And the treatments you are entitled to, either 11 or 21 depending on your diagnosis, expire at that same 90 day mark. The window to use them is the window to claim them. Wait six weeks to see if the pain settles, and you have quietly given away half of your covered care.
Then the pain arrives on its own schedule. The body is a system. An injured muscle stays tight, other muscles compensate, and a new pain can show up months later in a place that felt fine at first. Except now you are outside the window, the record of your injury is thin, and the insurance company is calling with a settlement number that sounds reasonable.
Meanwhile you are stuck on the assumptions most people carry into this. That you need to see a doctor first. That you cannot claim if you were at fault. That when the email arrives saying your 21 treatments are done, your treatment is done.
All three are wrong. And each one costs people real recovery and real money.
The Common Approach: Wait, Settle, Regret
Here is what most people actually do after a car accident in Alberta.
They wait. For a family doctor appointment, for a note they were never required to get, for the pain to go away on its own. The 90 day window does not wait with them.
They stop early. The insurer's email says the protocol treatments are complete, so they read it as the finish line. Colby has seen where that leads: people who stop treating too early harm both their recovery and their claim, because the record stops exactly when the injury does not.
They settle early. The first offer arrives while the injury still seems minor. It gets signed. Then the shoulder that seemed fine turns chronic, and there is no claim left to reopen. As Colby puts it, insurance companies will generally say that hurt people treat. No treatment record reads as no injury, whatever your body says.
None of this is a character flaw. The process is genuinely confusing, the forms have names like AB1 and AB2, and the person navigating it is often in pain. That is exactly why this episode exists.
The Solution: A Clear Order of Operations for the First 90 Days
Here is the process Colby and Jillian lay out, step by step, the way they wish every Albertan knew it before they ever needed it.
Report First, Then Book an Assessment
Report the accident to your insurance company and the police before anything else. Nobody can help you until that is done. Then book an initial assessment with a physiotherapist or a chiropractor. You do not need a doctor's note or an emergency room visit. That assessment is what opens your accident benefits, and it should be covered by your insurance. You fill out the AB1 form yourself, the clinic helps you complete the AB2, and with both submitted you should not be paying out of pocket.
The entitlement is broader than most people assume. You can qualify if you were at fault, if you hit an animal, or if you were a passenger. The test is whether the injury arose from the use and operation of a motor vehicle.
Use the Window, and Save the Last Treatment
Inside the first 90 days, your protocol care can include physiotherapy, chiropractic, acupuncture, and massage therapy. Use it. Early treatment helps the body before compensation patterns set in, and it builds the record that proves the injury. This is also your duty to mitigate: doing your part to get better.
One tip from the episode worth bolding in your memory: save your last protocol treatment for the physiotherapist or chiropractor who did your first assessment. They reassess you and complete the AB4, the form that requests care beyond the protocol.
After the Protocol: More Care, Not the End of Care
Past the protocol, the episode describes caps of $350 for massage, $350 for acupuncture, and $1,000 for chiropractic over two years, inside a total insurer obligation of up to $50,000 over two years where treatment is necessary in the opinion of a physician. This is also where care can step up to regenerative options such as shockwave therapy, EMTT, and NESA neuromodulation. The email saying your 21 treatments are complete is not the end of your treatment. It is the start of the next phase.
IMEs, Lawyers, and the Two Year Line
An IME is an independent medical examination, a doctor's assessment of how serious and lasting an injury is. When the insurer orders one, treatment often ends afterward. That moment, an IME ending care you feel you still need, is one of the clearest signals to call a lawyer. A firm can arrange its own IME to prove the depth of the injury, take the insurer's calls off your shoulders, and protect your deadlines, including the two year limit to start a lawsuit. Once a lawyer is involved, your job gets simple: treat, heal, and let the record build.
And never settle early. Injuries that look minor at 90 days can be chronic at two years, and worth far more than the first offer.
What Changes in 2027
Likely in January 2027, Alberta's system is expected to change significantly, with more claims moving through your own insurer and the ability to sue significantly reduced. Care may be funded longer but watched more closely. The regulations are not out yet, so the episode treats this as a forecast, not a rulebook. What does not change: the people who treat early and document well come out ahead under any system.
Conclusion
You Are the CEO of Your Own Health
If you take one line from this episode, take Uran's: you have to be the CEO of your own health.
The system will not chase you to use your benefits. The insurer's job is to close your file, and the deadlines do not pause while you wait to feel worse. The people who recover well after a car accident are the ones who report it, get assessed inside the window, treat consistently, keep the record building, and bring in a lawyer the moment the process pushes back.
You also have the right to choose your own provider. Nobody assigns your recovery to you.
Unpain Clinic takes car accident clients as early as possible, because the sooner regenerative care starts, the less time compensation patterns have to become their own problems. Shockwave is our foundation, with EMTT, NESA neuromodulation, physiotherapy, chiropractic, and massage layered on top, and Jillian's team walks you through the AB forms so the paperwork never becomes the reason you did not get care. And when the answer is outside the clinic, we say so.
Hopefully you never need any of this. If you do, you now know the order of operations.
Listen to the full episode of What to Do After a Car Accident in Alberta with Colby Bidwell and Jillian Heck on the Unpain Clinic podcast page, Spotify, Apple Podcasts, or YouTube.
- 00:00 Intro
- 01:15 Why This Episode Matters
- 03:47 No Doctor's Note Needed: Benefits, Forms, and the 90 Days
- 06:04 Your Treatments Expire at 90 Days
- 08:29 What the First 21 Treatments Cover
- 10:49 What Counts as a Car Accident, and the Duty to Mitigate
- 13:08 Claiming Pain That Shows Up Later
- 15:24 After 21 Treatments: The AB4 and Out of Protocol Care
- 17:50 How the Two Insurance Policies and the Caps Work
- 20:15 IMEs Explained
- 22:36 When an IME Ends Your Treatment
- 24:50 Scars, Small Accidents, and Being the CEO of Your Health
- 27:07 Never Settle Early: How a Lawyer Takes the Pressure Off
- 29:26 Deadlines and How Long Claims Take
- 31:48 What Is Changing in Alberta in 2027
- 34:04 How Insurers May Respond to the New Rules
- 36:13 Your Right to Choose Your Provider
- 38:39 How Unpain Clinic Treats Accident Recovery
- 40:57 NESA Neuromodulation and Insurance Approvals
- 43:13 When the Answer Is Outside the Clinic
- 45:27 How to Reach Colby and Unpain Clinic
- Report the accident to your insurance company and the police first. Nobody can start helping you until the accident has been reported.
- You do not need a doctor's note or an emergency room visit to start accident benefits in Alberta. An assessment from a physiotherapist or a chiropractor is what opens them.
- You have 90 days after the accident to get your insurance covered initial assessment, and your protocol treatments expire at that same 90 day mark.
- Within the first 90 days you are entitled to either 11 or 21 treatments depending on your diagnosis, so waiting to book shrinks what you can actually use.
- Two forms start your claim: you fill out the AB1 yourself, and the clinic helps you complete and submit the AB2, so you should not pay out of pocket.
- Save your last protocol treatment for the practitioner who did your first assessment, because they complete the AB4 form that requests further care.
- You can qualify for accident benefits even if you were at fault, hit an animal, or were a passenger, as long as the injury arose from the use and operation of a motor vehicle.
- Pain that appears weeks or months later may still be part of your claim if the medical evidence links it back to the accident.
- Insurer ordered IMEs often end treatment, and that is one of the clearest moments to call a lawyer.
- Never settle early: you generally have two years to start a lawsuit in Alberta, and injuries that seem minor at first can turn chronic and become worth far more later.


